The most valuable and exquisite rugs are made by hand, celebrating the unique creation of individual artisans.

In practice, the hand weaving process has not changed much over the course of many centuries. It still begins with the warp; a vertical stretching of threads on a loom - the frame on which the carpet is created. Knots are hand-tied horizontally across the warp threads row by row to create the design. Following each row of knotted threads, a second series of threads known as weft, interlace with the warp at right angles. The warps and wefts form the foundation of the rug.

It is the color and thickness of the handknotted wool yarn, as well as the actual knotting technique and construction, which determine the appearance of a rug. Since quality rugs are knotted by hand, using hand-spun wool and hand-dyed yarn, each piece is subtly different. This is why each authentic handmade rug possesses its own unique indiiividuality.